Posted by: todd on March 22, 2005 @ 12:48:37 pm
www.screenplayinc.com
Company Overview: ScreenPlay, Inc. designs and produces customized video market solutions for the retail, hospitality, and business services markets across North America. Since 1989, the ScreenPlay group has created compelling audio-visual programs; the company's programs do more than entertain - they communicate the essence of corporate brands, promote products and services, evoke emotion and build lasting customer relationships. The company offers complete digital solutions including custom programming, advertising, streaming video, and signage.
Process/Challenge: I was originally hired on in 2001 as Webmaster to completely redesign ScreenPlay's website because, as web junkies say, "it was so 1997." After getting a firm grasp of our message, product offerings, and target customers by interviewing several people in the company, I created product-categorized architecture that not only created an effective branding approach for ScreenPlay, but also created a clear, easily definable navigational interface for the customer.
Upon completion of the website redesign, the company asked me to put my digital media skills to further use by taking charge of their streaming development specialty. One of ScreenPlay's key product offerings is providing streaming media (audio and video) to different online entertainment companies.
Part of that service was providing a more robust, more secure Content Management System for streaming in order to give our customers specially encoded streams. In working with our broad portfolio of customers, partners, and clients, I was able to customize the system to meet a variety of individual needs. To put the system in place, we hired additional programmers along with SQL database administrators to build a supply chain flow for the CMS - to track the original audio or video tape from receiving through all of the departments, encoding engineers, transcoding engineers and final streaming engineers.
Results: Disney was one of ScreenPlay's biggest clients using our streaming media services. For example, Buena Vista trailers posted online were encoded and streamed by ScreenPlay while we provided content ownership and presentation capabilities to the studio. Disney could offer different versions of the same clip to individual clients or several clips to all clients. They could then set the permissions as necessary, then send those clients to their personalized content management area allowing them to view the appropriate clips.
Thanks in part to my efforts, ScreenPlay won a prestigious Aberdeen Group Award for streaming technology.
Because of this success coupled with my skills, I was promoted to Digital Media Manager and Lead Designer for ScreenPlay taking on the responsibilities to design and update all identity materials from letterhead, business cards, presentation folders, and product one-sheets in addition to designing marketing materials for tradeshows and other forms of online media.
